We are a planet positive brand that is focused on doing what we can to find alternative ways of helping our customers drive sustainability. We know many small actions can lead to big changes.

The tumble dryer is classified as one of the most energy-intensive appliances in homes, along with fridges and washing machines. A typical dryer consumes 2.5kWh of energy and generates approximately 1.1kg of CO2.

High & Dry is an alternative and more sustainable way to dry your clothes - one load at a time. And nothing beats that line dried freshness.

Justina Miltienyte, energy expert at

"Tumble dryers are one of the most energy-intensive devices in the home, so it’s worth trying to avoid using it"

Reference: Ideal Home article 26/12/23

We've teamed up with Ecologi, a B-Corp certified environmental organisation, to plant a tree with every washing line shipped. This is a simple and direct way for us to contribute to the places that have the most meaning for us. To date we have planted in Kenya, Madagascar, Mozambique, Tanzania and Ethiopia.

Their mission is to reduce 50% of global CO2 emissions by 2040 and responsibly plant billions of trees every year. Collectively, with a little input from a lot of people, we have the power to secure our future.